Our 7-figure Clothing Brand Framework Revealed

Stop wasting time and cash guessing — launch with style in months, not years, and create a quality, custom clothing business with real profit

For aspiring clothing brand owners who need guidance on where to begin, or for existing clothing brands ready to scale.

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"This was the moment Strong and Social stopped being a concept and became something we could actually do"

What we needed was clarity. So, we brought in RiseWise to help us build a road map. Now, we get to work.

"Everything you could need to start a brand"

It's given me a sense of direction that I otherwise wouldn't have had.

"We had the biggest online sales week we've ever had"

We were just getting sale after sale after sale, and we're like "WHOA! This is really exciting!"

"A massive milestone we hit was a $30K month in out first 90 days with RiseWise"

This was like a lifeline of all of the answers I needed. They laid out this plan to get you from where you are to where you want to be.

"I would not have been able to do it without the RiseWise program"

There is so much behind the scenes stuff that I didn't know about. Definitely saved money by going through the program, having the steps set in-front of me.

"This program gives you the kick and the guidance you need"

Joel has been so amazing on this journey — he is a really big support. Anyone that is coached by him is super-lucky!

"I launched my label with clear intention — this program is going to tell you exactly what to do"

I had a creative vision but didn't want anything that was too pushy, trying to take me in a sales direction. RiseWise gave me creative freedom to create a cohesive label.

"280 people waitlisted for launch day, $2000 in sales in 24 hours"

Zack chats to Joel on the RiseWise frameworks he applied to smash his launch of Marine-O wool walk shorts.

“Joel's guidance propelled us from zero knowledge to successfully launching our clothing brand within 4 months. His expertise filled crucial gaps in our understanding, making the journey enjoyable. Thanks to Joel, we confidently navigated the complexities of entrepreneurship and brought our vision to life. I highly recommend RiseWise for anyone aspiring to build not just a clothing brand, but any brand.”

Josh and Cezar
Josh and Cezar
Two Crumbs

"Each person from the Risewise program is helpful and informative each step of the way. You all care about each business owner and their brand. I truly love the program."

Peita Whitbread
Peita Whitbread
Western Surf Co.

“Joel isn't just a coach — he's a **connector.** He sees the potential in people long before they see it in themselves. What sets him apart is the way he mixes technical business logic with creative empathy. When I sent Joel my first Brand Book draft at 2 a.m., I expected silence. Instead, I got three questions that broke my positioning wide open — proof this wasn't surface-level mentorship. In my first month, I realised RiseWise wasn't about teaching me to fit into the market — it was about teaching me to **define my place in it.** When I shared my Spacely Brand Book, Joel and Rodney didn't just read it; they understood it. They challenged me to refine, simplify, and sharpen — not to water down my ideas, but to make sure they landed with purpose. Rodney's feedback helped me clarify my positioning: bridging streetwear and workwear through discipline, creativity, and storytelling. Joel's mentorship pushed me to think bigger — to turn Spacely into a brand **system**, not just a product line”

Henry Skillz
Henry Skillz
Spacely Clothing

“RiseWise helped us reset our branding, nail our market research, and simplify our ad strategy. We’ve regained confidence in our pricing and even launched into the USA. Huge game changer for growth!”

Mick & Paula
Mick & Paula
Omenz

“Everything with ALKU is going so well! The quality of the samples blew me away — I know I made the right choice with this manufacturer.”

Elisa Saarinen
Elisa Saarinen
ALKU

“Today was our biggest apparel day ever — 4x our biggest sale day. So, massive win! Also, new logo, brand book, and fashion designer all coming together 🎉”

Anita Rumore
Anita Rumore
Pumpt Apparel

“The ad I started last night had 7 sales in less than 24 hours. I’m pretty happy with that.”

Robina Hamilton
Robina Hamilton
Our Rippa Country Australia

I was hell sceptical about signing up at first.. sat on it for a few months but the help Joel was promoting spoke right to my situation so I booked a call. Even after the initial call I was still reserved; I'm always hesitant when it sounds too good but where I was at with my brand, after about 3 years of trying, I had to do something. So bloody glad I did too! Joel is the real deal. The help he and the team provide plus the knowledge they impart is unreal! They are genuinely invested in seeing you succeed and provide all the tools and more you could possibly need to make it happen. You also get to chat with all the others doing it so you can ask questions and bounce ideas around etc. which was a bonus too in knowing I wasn't the only one in my situation! If you are stuck trying to get your brand off the ground, dont muck around because Risewise is the best investment I've made in my biz so far!

Adam
Adam
Campdog Industries

The best decision for our brand. Working with RiseWise has been an amazing experience. The program is clear, supportive, and genuinely designed to help you grow. The guidance they provide is practical and easy to action, and the entire RiseWise team has been nothing but helpful, honest, and encouraging. You can tell they truly want you to succeed with your brand. Highly recommend to anyone looking to take their brand or idea to the next level.

Candice
Candice
Young Lads

Thank you so much for RiseWise — I’m so happy and relieved and thankful I could cry. This is the first week I’ve ever turned a profit on my ads. Your help really means so much to me and I’m so excited to keep going — thank you 1 million times ❤️

Devin
Devin
Suzi

For aspiring clothing brand owners who need guidance on where to begin, or for existing clothing brands ready to scale.

About Joel Perna

Joel Perna is the Co-founder of Slouch Potato — the Aussie sleepwear brand featured on Channel 9 and in GQ, known for collabs with Harry Potter, Friends, and Rick & Morty — and the sole founder behind RiseWise, where he helps clothing brands scale from messy early days to predictable five- and six-figure months. From years of trial and error Joel has built a framework around real, sustainable brand growth.

Through RiseWise, Joel’s helped hundreds of founders build real businesses with solid product, tight systems, and marketing that actually converts — no guesswork, just results.

“I love working with the team, the brands and the designers in RiseWise. Entrepreneurs are my favourite people, I just want to see them hit their goals.”

-Joel

Frequently Asked Questions

How long has RiseWise been around for?

We've been coaching brands for over two years and helped 200+ legendary founders in that time to launch their clothing or product vision.

Joel's brand, Slouch Potato is in it's 5th year — Slouch Potato, is a sustainable luxury pyjama brand founded by Joel and his brother Zac in 2021. They developed their eco-friendly, polyester-free "Slouchies" over two years.

Over this time Joel developed the RiseWise method and Brand Launch Roadmap that he teaches today online and in the mentorship.

Will I get rich quick?

Sorry, nup, we're not here to promise that you'll make $10K in 90 days — in reality, the sampling and manufacturing process alone will take around 99 days if every aspect is done right.

Before that, there's a bunch of super-important steps to ensure you have a cohesive brand identity, a solid range plan and designs, and a marketing and hype plan that will help set you up for a sell-out launch, with a proper pathway for a return on your startup investment ASAP. Launching a brand the right way typically takes 4-8 months.

RiseWise is for founders that want to build it right the first time.

My brand is not clothing, can you help me?

We specialise in supporting apparel and accessories brands, meaning everything from tutus to motorcycle jackets. Most of what you learn in our program can be applied to any non-perishable product — Joel had his favourite lounge suite made using the same process.

The real exclusions would be cosmetics and other perishable goods (like foods) as they have a different development and regulatory process and our signature program won't be completely applicable, however ask our team about the best pathways for support.

How much will I need to have saved to start my brand?

Typically we see people overspending on their brand launch. In hindsight, Joel invested in all the wrong places — spending over $100K to launch his brand and 2 years. The RiseWise model allows you to launch a custom brand for a fraction of that cost, in months not years. We work to keep the mentorship as affordable and accessible to as many people as possible, while not compromising on the service and support.

You don't need to have all your funds upfront to begin — we can break this down further for you, as well as explore business funding options, on a Fit Check call. 👉
Book here

Do I need to validate my idea?

Yes, but probably not in the way you're imagining.

if this is something you’re really pumped about, we believe it’s worth giving it your best. You've gotta be the one to go
"I think this is cool, I want to give it a shot" and start learning about how to produce, market and sell the thing.

If you’re looking for a company or an external person to validate an idea for you, first look at what can you do to validate it yourself by doing the work in the background — marketing, planning, dm-ing people. You don't need a business plan, a focus group, or 10,000 Instagram followers before you start. What you actually need is proof that real people will pay real money for what you're making. That's the validation that matters, and it's one of the first things we walk you through so you're not guessing or gambling your savings on a hunch.

When Joel and Zac started Slouch, no one validated it for them! In fact their mates said the idea kinda sucked 😂

Will you steal my idea?

No, and here's the honest reason why: Ideas are cheap, execution is everything.

We work with founders building brands across every category you can think of, and our business only works if yours does. More importantly, what makes your brand work is you, your taste, your story, your instincts. That's not something anyone can copy, even if they wanted to.

I think I can do it on my own

You absolutely can and plenty of people have, and we respect that. The real question is.. do you know 100% how to execute with your limited budget? We all have limits when starting a brand, consider what would happen to your brand idea if you lost all of your savings on a silly mistake. We see it happen over and over.

What we offer isn't information (most of it is on YouTube for free). It's really a faster and cheaper shortcut that gives you the exact roadmap, the contacts, and the business skills to turn your brand idea into reality.

Backed with an incredible amount of support and personalised coaching. It’s cheaper to launch properly than launch badly.

Is there a guarantee?

Yes. We're confident in what we do because we've seen it work again and again so if you show up, do the work, and follow the process, you'll get results. We'll go through exactly what that looks like and what's covered on your GamePlan call, so you know precisely what you're signing up for before you commit.

Why can't I sign up now, I don't want to speak to someone

All of our mentorship programs are Invitation Only — not because we're sahhh fancy, but because we only want to bring people onboard that can be successful and that we can celebrate the wins with. This means it's important to have a conversation about your business goals and where you need help, to see if any of the programs we offer make sense, and that you're a good fit for our mentoring community or a 1-1 program.

We can break this down further for you on a call 👉 Book here