I spent $200k on these 12 Clothing Brand Principles, which are yours for $24!
12 of my own playbooks to help you start and launch a real clothing brand — even if you’ve already started. This will help.
P.S Of course I think these are the best, I created them. BUT... I've helped over 200+ brands launch with success so I do know what I'm talking about!
Here’s what you’ll get…
You’ll get 12 step-by-step launch playbooks — real systems used by over 200+ brands we’ve helped go live.
1. My Logo Briefing Strategy Part 1
Learn how to clearly communicate your logo vision to designers so they create exactly what you want — no confusion, no rewrites. $20 $2!
2. My Sourcing Secrets (to find any factory)
My Personal tips and checklists to track down reliable manufacturers, so you never get ghosted or stuck with bad suppliers. $24 $2!
3. AI Brand Name Brainstorm
Use AI tools with my personal filters to generate catchy, unique brand names that are memorable and legally ownable. $24 $2!
4. Building a Brand Board
Create a visual brand board that keeps your style and messaging consistent across every channel and product. $25 $2!
5. Gain Confidence on Your First Campaign Launch
Step-by-step guidance to plan, build hype, and execute your first launch campaign with clarity and proof. $20 $2!
6. My Content Creation Cheat Sheets
Discover efficient workflows and tools to produce content consistently without burnout or chaos. $24 $2!
7. Clear Vision Techniques and Tactics to START
Effective strategies to define your brand’s mission and vision so you start with a strong foundation. $20 $2!
8. The Dream 100 Pre-launch Strategy
Connect with 100 key influencers and superfans to build buzz before you launch — Our tried and tested method to gain traction fast.$24 $2!
9. My Content Diaries and Worksheets
Templates and worksheets to plan, track, and optimize your content creation process like a pro. $20 $2!
10. How to Organise your back end Systems (BONUS sheet attached)
A simple yet powerful bonus sheet to help you systematically organize your business for easy planning and scaling. $24 $2!
11. My essential apps for Growth
Essential systems and recommended tools to automate and scale your brand operations behind the scenes. $20 $2!
12. My Sell Out Strategy
Plug your numbers into our custom tool and go.
Quickly calculate your costs and profits so you launch with confidence—no guesswork. $17 $2!
HOW IT WORKS
STEP 1.
You buy for $24 one time only. (no hidden monthly subscriptions)
STEP 2.
You get instant access to a Skool group full of these frameworks
STEP 3.
You follow the steps
and launch
These Are The Systems Behind 250+ Real Brands
THIS IS FOR YOU IF...
You’ve got a name or design idea, but don’t know what’s next
You launched already, but it flopped
You’ve been stuck in “research mode” for months
You want guidance, not just random tips
You’re tired of TikTok “gurus” and want a real plan
You want to do this properly the first time
... and many more
In case we haven’t met yet...
Joel Perna is the Co-founder of Slouch Potato — Aussie loungewear brand featured on Channel 9 and in GQ, known for collabs with Harry Potter, Friends, and Rick & Morty — and the sole founder behind Risewise, where he helps clothing brands scale from messy early days to predictable five- and six-figure months.
From years of trial and error Joel has built a framework around real, sustainable brand growth.
Through Risewise, Joel’s helped hundreds of founders build real businesses with solid product, tight systems, and marketing that actually converts — no guesswork, just results.
“I love working with the team, the brands and the designers in Risewise. Entrepreneurs are my favourite people, I just want to see them hit their goals.”
- Joel
5 Years ago I decided to start Slouch Potato. Through years of trial and error, making mistakes, spending hundreds of thousands of dollars our brand finally reached 7 figures.
Here's the thing..
You don't have to do this on your own like I did.
You don't need to invest 1000’s on coaching to start up your clothing brand.
This 12 playbook bundle has the exact strategies and systems I used to get off the ground.
All for $24 total.
Just click the button below for instant access.
BONUS OFFERS FOR BUYERS THIS WEEK ONLY
Win a 1:1 Brand Audit
with Joel
5 buyers this week will be chosen for a personal video review of your brand plan .
Private Group
Access
Instant invite into our underground Skool chat for early brand builders.
Limited-Time
Price: $24
Normally $97. Timer resets in 6 days.
GOT QUESTIONS?
Is this good for total beginners?
Yes. This is the ideal starting point. Whether you’ve just got a name or already made a sample, this gives you the structure to actually launch.
Do I need to have a logo or product yet?
Nope. This helps you before you waste money on the wrong stuff.
Is there a refund?
Because it’s a digital product, there are no refunds — but the value is insane for $24.
Do I get lifetime access?
Yes! Yours forever.
What happens after I buy?
You’ll be emailed login info and can access instantly. No waiting.
Ready to Stop Guessing and Start Launching?
Grab the 12 Playbooks Now for $24
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