Joel Perna is the Co-founder of Slouch Potato — Aussie loungewear brand featured on Channel 9 and in GQ, known for collabs with Harry Potter, Friends, and Rick & Morty — and the sole founder behind Risewise, where he helps clothing brands scale from messy early days to predictable five- and six-figure months. From years of trial and error Joel has built a framework around real, sustainable brand growth.
Through Risewise, Joel’s helped hundreds of founders build real businesses with solid product, tight systems, and marketing that actually converts — no guesswork, just results.
“I love working with the team, the brands and the designers in Risewise. Entrepreneurs are my favourite people, I just want to see them hit their goals.”
-Joel