how much does it cost to start a clothing brand

How Much Does It Cost to Start a Clothing Brand in 2025? (Complete Breakdown)

Here’s the truth:
Starting a clothing brand is NOT free.

Yes, you’ll see TikTok videos telling you to “start your own clothing line with no money.” But the reality? You’ll need a budget.

So let’s answer the big question: how much does it cost to start a clothing brand in 2025?

The Short Answer

Most beginners will need between $3,000–$10,000 AUD to launch their first collection online. Do it right and it can be less.

• At the low end, you’re testing 1–2 products with small runs.

• At the higher end, you’re investing in multiple designs, professional branding, and ad spend.

• I spent over $200k... HOW? I ask myself the same question all the time.
  
  We launched our brand Slouch Potato back in 2019. We hired every guru, coach, mentor, agency...you name it.
  
  They all did....barely enough to cover their costs. Im not the smartest guy in ecommerce, I'm the guy who just made and paid for a lot of mistakes.
  
  

  

  
  
  Here's how I'd break it down for a new brand...
  

The Longer Answer (Full Breakdown)

1. Branding & Design – $500–$2,000

• Logo & brand identity ($200–$800).

• Tech packs or design files ($300–$1,200).

• Website visuals ($200–$500).

2. Samples & Manufacturing – $1,000–$5,000

• Pre-production samples ($100–$500 each).

• Minimum order quantities (MOQ) range from 50–300 units per style.

• Expect $10–$25 per unit depending on fabric, finish, and supplier.

3. Online Store – $29–$300/month

• Shopify basic plan ($29 USD/month).

• Paid theme ($150–$350 one-time).

• Essential apps ($20–$50/month).

4. Marketing & Launch – $500–$2,500

• Paid ads (Meta, TikTok) for your first launch push.

• Influencer seeding or UGC content creation.

• Email marketing setup.

5. Operations & Extras – $200–$1,000

• Business registration & licenses.

• Packaging (poly mailers, tags, thank-you cards).

• Shipping setup.

So… Can You Start a Clothing Brand With No Money?

Technically yes—but it’s not the same business. You’ll be running print-on-demand or dropshipping. That means:

• Zero control over quality.

• Longer shipping times.

• Weak brand identity.

If you want to create a real brand that grows into something sustainable, you need to invest into the brand, but much more importantly, into your skills.

If you want to grab my 12 playbooks for $24 which can help you budget and grow, grab them here for a new brand.

How to Make Every Dollar Count

Here’s what I tell every founder: your goal isn’t to spend less, it’s to spend smarter.

• Put 70% of your budget into product & launch.

• Put 20% into branding & design.

• Put 10% into extras.

Because if your product is amazing and your launch is strategic, the rest will take care of itself.

Final Word: Don’t Just Guess, Use a Plan

Here’s the secret most people won’t tell you:

The #1 cost in starting a clothing brand is trial and error.

That’s why I created the Clothing Brand Playbooks. They cut out the mistakes, save you thousands, and give you a step-by-step roadmap from idea to launch.

👉 Want to know exactly how to start your clothing brand (without wasting money)? [Get the Playbooks here.]